“Essentially, squeezing foods that have fat and fiber in them and mixing them with water creates a gastronomically similar product as cow’s milk. In addition, new entrants have focused on smaller niches to serve more specific customers.”Īccording to the company, the fact that 70% of the world’s population has some degree of lactose malabsorption is hitting home, and milk alternatives will continue to rise, sourced from materials including almond, oat, hemp, cashew, and more. It’s not as big as initially anticipated but repeat consumer trends have stabilized. Welcome COVID restrictions Even with all the competition, the industry has seemed to have found its niche. “After booming introductions from Blue Apron and Hello Fresh in 2016, the market was awash and the novelty wore off. The introduction of several meat alternatives is certainly helping to serve an underserved market, the company said, but most people are tending to opt for plant-based foods while allowing for meat consumption.īy and large, the meal kit marketplace has begun to stabilize, the company said. Overall, there seems to be more interest in a flexitarian diet, while there hasn’t been much growth in vegetarian and vegan eating patterns, the company said. “We are seeing people gravitate to what we feel is a long-term, sustainable, healthy diet – meals with higher protein and fat counts that still include small servings of carbohydrates.”
“ However, high-protein and low-carb patterns seem to be rising in lieu of this declining interest.
The science that the keto diet is based on is a bit rocky and adhering to a strict keto diet is generally not fun from a consumption standpoint. It held steady into 2020 but began to fade over 2021.
“The ketogenesis diet, which focuses on high fat, low carbs, and low protein, putting your body into a state of ketosis, maxed out around 2019. Chicken (Chicken Breast, Water, Contains 2% or less of the following: Seasoning (Sugar, Maltodextrin, Chicken Broth, Spices, Dextrose, Yeast Extract, Natural Flavors, Garlic Powder, Onion Powder, Citric Acid, Salt, Canola Oil (As A Processing Aid), Malic Acid), Rice Starch, Salt, Corn Starch, Natural Flavor, Corn Oil), Broccoli, Nashville Hot Sauce (Hot Sauce (Water, Canola Oil, Brown Sugar, Cayenne Pepper, Salt, Modified Corn Starch, Dried Garlic, Chili Powder, Spice Extract, Lactic Acid, Potassium Sorbate (Preservative), Mayo (Water, Soybean Oil, Vinegar, Modified Food Starch, Egg Yolks, Contains Less Than 2% of Salt, Eggs, Natural Flavor, Mustard Flour, Potassium Sorbate and Calcium Disodium EDTA As Preservatives, Phosphoric Acid, Oleoresin Paprika (Ingredient Not Normally Found In Mayonnaise), Garlic Powder, Pickles (Fresh Cucumber, Water, Sugar, Vinegar, Contains Less Than 2% of Salt, Dehydrated Onion, Calcium Chloride, Sodium Benzoate (Preservative), Spice (Contains Mustard and Celery), Yellow 5, Polysorbate 80, Natural Flavors (Contains Celery and Mustard).Clean Eatz Kitchen, a restaurant chain with a prepped frozen meal delivery platform, shared some of its insights on where it projects market dynamics will shift when it comes to consumers’ overall eating patterns for the year 2022, based on feedback and communication with its customer base.įirstly, the company said that there has been declining interest in the keto diet, and consumers are looking at a high-protein, low-carb diet more favorably.
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